Buyers now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews before they click anything. I structure your content and site so these tools understand, quote and recommend you.
By Adrijana Palatinuš Perić, Senior SEO Manager · Updated
Where your brand shows up in AI Overviews, AI Mode and AI assistants today, and which competitors get cited instead.
Pages built around real questions, with clear answers, FAQs, tables and facts AI tools can lift with confidence.
Crawler access, structured data, llms.txt and page structure, so AI systems can read your site.
AI referrals separated in GA4, so you can see what AI search actually brings in.
Summaries above the organic results, built from pages in Google’s index. Ranking well is still the entry ticket.
A conversational search that splits one question into many sub-searches, so pages that answer specific questions get cited.
Uses its own crawler (OAI-SearchBot) plus search partners. If that crawler is blocked, you can’t be cited.
Grounded in Google Search, so your Google visibility and structured data carry over.
Shows its sources for every answer and crawls with PerplexityBot. Clear, factual pages get quoted.
Built on Bing’s index, so Bing indexing and Bing Webmaster Tools matter here.
Client names are withheld under NDA. Each card shows the period, start and end values and where the numbers come from.
+1,900%traffic from AI assistants
How it's measured: AI assistant traffic is GA4 referral sessions from ChatGPT, Gemini and Perplexity, Jan – Sep 2025. Organic traffic grew from low thousands to 20K a month (26K peak). Pages and links: Ahrefs.
Grey bar is the starting point, green is the result. See all seven case studies.
30 minutes on your market and the questions your buyers ask AI. Free.
Your brand and competitors across AI Overviews and AI assistants, plus a technical check.
The pages and answers to create or rework first, ranked by buying intent.
Content and technical changes, with AI referral traffic tracked in GA4.
No account managers or juniors between you and the person doing the work.
I have led SEO for brands in the US, UK, EU and Australia, across e-commerce, SaaS, marketplaces and clinics.
Every recommendation is a task your developers or writers can ship, with the reason behind it.
I report on organic revenue and leads in GA4, not only on rankings.
Generative engine optimization is making your content easy for AI tools to find, understand and cite. It builds on classic SEO: pages that rank well are also the pages AI search draws from most.
No one can guarantee citations. What I can do is remove the reasons you are not cited and build the pages AI tools prefer to quote. The teen apparel case below shows what that can bring.
In GA4 I separate sessions referred by ChatGPT, Gemini, Perplexity and similar tools. I also track AI Overview visibility for your key questions.
Yes. AI Overviews and most AI assistants lean on pages that already rank and are trusted. AI search work adds to SEO; it doesn't replace it.
Google AI Overviews and AI Mode, ChatGPT search, Gemini, Perplexity and Microsoft Copilot. They draw on different indexes and crawlers, so the technical checks differ, but the content work helps all of them.
Technical fixes such as unblocking crawlers can work within weeks, once the tools recrawl. Earning citations for competitive questions usually takes several months and depends on how much authority your brand already has.
It is a small, cheap addition, and I add it. But no major AI platform has confirmed it uses llms.txt to choose sources, so the real work is crawler access, clear pages and mentions of your brand on other trusted sites.
AI tools cross-check what they say. Reviews, directories, industry publications and comparison articles that mention your brand make it more likely you get recommended, not just your own pages.
Book a free 30-minute call, or leave your site and email for a written assessment with the first three things I'd fix.
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