SEO that holds up in the age of AI search.
Practical guides on what is working in search right now: getting cited in AI Overviews and ChatGPT, recovering from core updates, migrating without losing traffic, and growing e-commerce and iGaming sites. Written from hands-on work, with sources.
SEO Migration Cost in 2026: What SEO Support for a Site Migration Should Cost
How much SEO support for a website migration costs in 2026, by site size and migration type, what each phase includes, what drives the price and how to compare quotes before you sign.
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How to Merge Two Websites Without Losing SEO Traffic
A step-by-step plan for merging two websites into one after an acquisition, rebrand or brand consolidation: choosing the surviving domain, content decisions, redirect mapping, Search Console and post-merge monitoring.
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Failed Site Migration Recovery: What to Do When Traffic Already Dropped
Traffic fell after a redesign, replatform or domain move? A step-by-step recovery plan to find what broke, fix it in the right order and win rankings back, from a real marketplace recovery.
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Technical SEO Audit Cost in 2026: What Businesses Should Expect to Pay
How much a technical SEO audit costs in 2026, from freelancers to agencies, what drives the price, what a good audit must include, and red flags to avoid before you buy.
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How to Get Cited in Google AI Overviews and AI Mode (2026 Guide)
Google moved source links higher in AI Overviews and AI Mode in October 2026. Here is how citations are chosen and a step-by-step playbook to earn them.
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LLM Visibility: How to Get Your Brand Mentioned by ChatGPT, Perplexity and Gemini
A practical framework for LLM visibility in 2026: how ChatGPT, Perplexity and Gemini pick brands and sources, what the latest studies show, and how to track it.
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Query Fan-Out: How AI Search Breaks Down Your Question (and How to Write for It)
Query fan-out turns one AI Mode or ChatGPT prompt into many hidden searches. What Google officially says about it, what it means for rankings, and what to do (and avoid).
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How to Measure SEO in a Zero-Click World with Search Console's Generative AI Report
Search Console now shows AI Overviews and AI Mode impressions. What the Generative AI report includes, what it misses, and how to measure zero-click search.
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Google Core Update Recovery: A 2026 Playbook
Lost traffic after the March or May 2026 core update or the September spam update? A step-by-step diagnosis and recovery playbook from a senior SEO who has done it.
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Using AI Content Without Getting Hit: Google's 2026 Guidance, Explained
Google updated its generative AI content guidance on October 1, 2026. What changed, what counts as scaled content abuse, and a safe AI content workflow for SEO teams.
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iGaming SEO in 2026: What Actually Works for Operators and Affiliates
An insider's guide to iGaming SEO in 2026: site reputation abuse, AI search in gambling SERPs, compliance changes and what still wins for casinos and sportsbooks.
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E-commerce SEO for AI Shopping Agents: Product Data, Feeds and Schema
AI assistants now research, compare and buy products. How agentic commerce works in 2026 and how to prepare product pages, feeds and schema so agents pick you.
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Site Migration SEO Checklist: Redesign or Replatform Without Losing Traffic
The step-by-step site migration SEO checklist I use for redesigns, replatforming and domain moves: planning, redirect mapping, launch day checks and post-launch monitoring.
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llms.txt and AI Crawlers in 2026: What Actually Matters
Does llms.txt help AI visibility? What the 2026 data says, which AI crawlers to allow or block in robots.txt, and the technical checks that really matter.
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