I grow organic revenue for online stores by fixing the pages closest to a sale first: categories, collections and products. Then I build the content that brings buyers to them.
By Adrijana Palatinuš Perić, Senior SEO Manager · Updated
Structure, copy, titles and filters built around how people actually search before they buy.
Product data, structured data and out-of-stock rules that keep pages ranking when your catalog changes.
Navigation and internal links that move authority from guides and the homepage to the pages that sell.
Product information that is clear enough to show up in Google Shopping, AI Overviews and AI shopping assistants.
Filters for size, colour and price create thousands of indexable URLs that compete with your real categories.
Each size or colour gets its own page with the same content, and none of them ranks well.
A product grid with no copy, no FAQ and no reason for Google to rank it over a marketplace.
Sold-out products return 404s or all redirect to the homepage, and their rankings disappear.
Site-search result pages end up in Google and waste crawl budget.
Pagination and weak internal links leave products five or more clicks from the homepage.
Client names are withheld under NDA. Each card shows the period, start and end values and where the numbers come from.
+140%revenue, +145% purchases
How it's measured: revenue and purchases from organic search (GA4 e-commerce). Traffic and links: Ahrefs. Impressions: Search Console.
+1,900%traffic from AI assistants
How it's measured: AI assistant traffic is GA4 referral sessions from ChatGPT, Gemini and Perplexity, Jan – Sep 2025. Organic traffic grew from low thousands to 20K a month (26K peak). Pages and links: Ahrefs.
Grey bar is the starting point, green is the result. See all seven case studies.
30 minutes on your store, your margins and your best-selling categories. Free.
Technical health, category structure, product pages and competitors, measured against revenue data.
What to fix first and which new category pages to build, ranked by expected revenue.
I work with your team or do it myself, and report on organic orders and revenue.
No account managers or juniors between you and the person doing the work.
I have led SEO for brands in the US, UK, EU and Australia, across e-commerce, SaaS, marketplaces and clinics.
Every recommendation is a task your developers or writers can ship, with the reason behind it.
I report on organic revenue and leads in GA4, not only on rankings.
The principles are the same on any platform. What changes is how much each platform lets you control, so I check that first and plan the fixes around it.
Organic revenue and orders in GA4 first, then the rankings and traffic that lead to them. Traffic that doesn't buy isn't the goal.
It depends on whether the product comes back. Temporary out-of-stock pages usually stay live with alternatives; discontinued ones get redirected or kept for their links. I set clear rules so the catalog doesn't cost you rankings.
I write the brief and the key copy for priority pages, and I can work with your writers for the rest.
Template fixes on categories and products can show within weeks, once Google recrawls them. New category pages and content usually take three to six months. I report monthly, so you can see rankings move before revenue does.
It depends on the size of the catalog and whether I advise your team or do the work myself. After the free call you get a written scope and quote before any work starts.
For best sellers and products people search for by name, yes. For long-tail catalog items, strong templates, structured data and good category pages usually matter more than rewriting thousands of descriptions.
Yes, on the organic side: clean product data, Product structured data and a Merchant Center feed that matches your pages. That helps free listings and the product results inside AI Overviews.
Book a free 30-minute call, or leave your site and email for a written assessment with the first three things I'd fix.
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