Technical SEO consultant

Technical SEO that your developers can actually ship.

I find what stops Google from crawling, indexing and ranking your pages, and turn it into a short, prioritized task list. Not a 200-row export nobody reads.

By Adrijana Palatinuš Perić, Senior SEO Manager · Updated

Book a free 30-min call See the case study
What you get

What I do

Technical SEO audit

Crawlability, indexation, redirects, canonicals, sitemaps, internal links and Core Web Vitals, checked against what actually costs you traffic.

Prioritized fix list

Every issue ranked by impact and effort, written as tickets your developers understand, with the why behind each one.

Recovery after a drop

When rankings fall, I trace the cause in Search Console, logs and crawl data before anyone changes a page.

Implementation support

I review the fixes before they go live, check them after release and track what they bring in.

Is this for you

Signs you need a technical SEO audit

Pages that never get indexed

Search Console keeps listing new pages as “Discovered” or “Crawled – currently not indexed”.

A drop nobody can explain

Traffic fell, content didn’t change, and nobody can point to the cause.

Google indexes the wrong URLs

Parameters, filters, duplicates or old staging pages show up instead of the pages you want ranking.

Slow key templates

Category, product or service templates fail Core Web Vitals on mobile.

A redesign or new CMS is coming

Fixing the foundations before launch is far cheaper than after it.

Hundreds of tool “errors”

Your audit tool flags everything, and you can’t tell which issues actually cost traffic.

Deliverables

What you receive

Proof

Case studies

Client names are withheld under NDA. Each card shows the period, start and end values and where the numbers come from.

E-commerce · USAOct 2023 – Aug 2024

Online retailer, ranking recovery

+621%leads and +456% revenue

  • Won back rankings lost to out-of-stock products
  • Faster collection pages with new copy and internal links
  • Cleaned up a spammy link profile

How it's measured: leads (GA4 key events: email sign-ups and purchases) and organic revenue (GA4), Oct 2023 – Aug 2024 vs Oct 2022 – Sep 2023. Clicks: Search Console. Keywords and traffic: Ahrefs.

Top-3 keywords985 → 2,184
Monthly organic traffic41.6K → 165K
Search clicks, 6 months (GSC)335K → 668K
Read the full case study
The challenge
Organic revenue was falling month after month. The target was 100K organic visitors a month, but only if those visits turned into orders.
What I found
The catalog was working against the store. Products went out of stock and took ranking collection pages down with them. Collection titles and copy did not match how people searched, pages loaded slowly, and the link profile was full of spam.
The plan
Fix the pages closest to a sale before chasing anything new. Collections came first, because they rank for buying searches and lead straight to checkout.
What we shipped
  • Clear rules for out-of-stock products, so collections kept their rankings
  • Faster collection pages with new titles, meta and copy written for real search terms
  • Internal links from blog guides to the collections they support
  • A cleaned-up link profile, then steady links from relevant sites
Results
Monthly organic visits grew from 41,571 to 164,869, beating the target by more than 60%. Search clicks doubled from 335K to 668K, CTR rose from 2.0% to 2.8% and average position improved from 19.3 to 13.4. Leads grew 621% and organic revenue 456% year over year.
What it taught me
Your own catalog can cost you more rankings than any competitor. Today I set up out-of-stock and collection rules before I look at new content. Clean, well-structured collection pages are also the pages Google's AI Overviews and shopping results draw from.
Data
Leads and revenue: GA4, Oct 2023 – Aug 2024 vs Oct 2022 – Sep 2023. Clicks, CTR and position: Search Console, Mar – Aug 2024 vs Apr – Oct 2023. Traffic and keywords: Ahrefs.
Mobile app · UK & EU10 months, 2023

EV charging app

10×organic traffic, #1 for “best ev charging app”

  • Map-first pages for “EV charging + location” searches
  • Technical fixes shipped sprint by sprint
  • Every page ranked by its chance to drive an install

How it's measured: monthly organic traffic, keywords and traffic value from Ahrefs, first vs last month of the engagement.

Top-3 keywords7 → 187
Monthly organic traffic1,193 → 16.3K
Traffic value ($/mo)272 → 10.4K
Read the full case study
The challenge
The app had almost no organic presence: 1,193 visits a month and 7 keywords in the top 3. The client did not want traffic for its own sake. They wanted installs and subscriptions.
What I found
Drivers search for “EV charging” plus a place: a city, a hotel, a mall. The site had no pages for those searches, and basic issues such as missing titles, missing meta descriptions and 404s were holding back the pages it did have.
The plan
Build the site around “EV charging + location” searches and answer them better than a list of addresses could. Then cover the questions drivers ask before they pick a place to stop, such as which London hotels and malls have chargers. I ranked every page idea by how likely it was to lead to an install.
What we shipped
  • Location pages with the charging map first and the app install block high on the page
  • Technical fixes handed to developers in small batches that fit each sprint
  • Guides for drivers, plus 60 links from relevant sites
Results
Monthly organic traffic grew from 1,193 to 16,311 in 10 months. Top-3 keywords went from 7 to 187, and keywords in positions 4–10 from 11 to 919. Estimated traffic value rose from $272 to $10,411 a month. The app reached #1 for “best ev charging app” and “ev charging app uk”.
What it taught me
When a page shows people exactly what they need, like a map of chargers near them, it beats a page written to rank. I still plan content the same way: every page has to earn a download, a lead or a sale. That kind of specific, useful page is also what AI assistants pick when they answer “where can I charge near…”.
Data
Ahrefs, first vs last month of the 10-month project in 2023.

Grey bar is the starting point, green is the result. See all seven case studies.

How I work

The process

  1. Intro call

    30 minutes on your site, your goals and what changed recently. Free.

  2. Crawl & diagnose

    A full crawl plus Search Console and analytics data, so findings match how Google sees the site.

  3. Fix list

    Issues ranked by impact, written as clear developer tasks that fit your sprints.

  4. Ship & measure

    I check every release and report on indexed pages, rankings and organic revenue.

Why a consultant

Senior help without the agency layers

You work with me directly

No account managers or juniors between you and the person doing the work.

Senior from the first call

I have led SEO for brands in the US, UK, EU and Australia, across e-commerce, SaaS, marketplaces and clinics.

Written for your team

Every recommendation is a task your developers or writers can ship, with the reason behind it.

Measured in revenue

I report on organic revenue and leads in GA4, not only on rankings.

FAQ

Technical SEO questions

What does a technical SEO audit include?

Crawling and indexation, redirects and status codes, canonicals, sitemaps, internal linking, structured data, page speed and Core Web Vitals, plus a check of how your pages appear in AI search. You get a prioritized fix list, not just a list of errors.

Will my developers understand the recommendations?

Yes. I write each fix as a task with the problem, the affected URLs, the expected change and how to check it. I'm also available to answer their questions while they implement.

How long does a technical audit take?

Usually two to three weeks, depending on the size of the site and how quickly I get access to Search Console, analytics and the CMS.

Can you help if my traffic suddenly dropped?

Yes. I start by finding when and where the drop happened, by page type, query and device, and then match it to site changes and Google updates before recommending fixes.

How much does a technical SEO audit cost?

It depends on the size of the site, the number of page templates and whether you want implementation support. After the free call you get a written scope and quote before any work starts.

How often should I run a technical SEO audit?

A full audit about once a year, and before and after big changes such as a redesign, a new CMS or a domain move. In between, a monthly look at Search Console catches most problems early.

What is the difference between technical SEO and on-page SEO?

Technical SEO makes sure search engines can crawl, render and index your pages. On-page SEO is about what is on those pages: content, titles, headings and internal links. An audit covers both where they overlap, such as templates and internal linking.

Does technical SEO help with AI Overviews and AI search?

Yes. AI search tools can only cite pages they can crawl and understand, so crawler access, clean HTML, structured data and fast pages are the first step to showing up there.

Further reading

Guides and official documentation

My guides

Official documentation

Let's talk

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